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Not only meeting the world's leading biosafety import conditions, Vietnamese dragon fruit is also rated 5 stars by consumers of the land of kangaroos and is being welcomed in Australia.
5-star quality, Vietnamese dragon fruit "covered in red" in Australia.
“I love it, can I buy it all year round?”; “Good quality products, high value ” are two of many reviews on the online shopping page of Australia's largest supermarket chain, Woolworths for frozen dragon fruit in Vietnam. Proudly all reviews on this site are rated 5 stars.
Meanwhile, at the Coles hypermarket, fresh dragon fruit branded as Red Dragon is being sold for AU$4.9/one. Highly appreciated by customers for its quality, fresh Vietnamese dragon fruit is being sold all year round at this supermarket chain. It can be said that products sold at Coles or Woolworths are a guarantee of value and quality.
Thaikee, an Asian hypermarket with a prime location in the tourist center of Sydney, Haymarket, Vietnamese dragon fruit proudly covers a corner in red at an expensive place to serve consumers and travel.
Vietnamese dragon fruit is covered with red color, occupying a large angle compared to other fruits at Thaikee supermarket, central Sydney
At the MCQ supermarket chain, the second largest wholesaler and retailer in Western Australia, when responding to a survey by the Trade Office, the supermarket representative said, "Dragon fruit keeps coming, we sell all year round". Director of HoaAustralia Company, said that dragon fruit is a strategic product of the company to distribute along the coastal cities of Australia. There are times, dragon fruit does not have enough for sale.
Marketing strategy towards young consumers to expand market capacity
Following the direction of the Ministry of Industry and Trade, the Representative Agency, in the context of Australia's blockade of many cities for the past 2 years, the Trade Office has continued to conduct dragon fruit promotion activities, expanding the promotion capacity. thousands of kilometers away in Australia.
Last Sunday, September 19, 2021, the Trade Office arranged a booth to try Vietnamese agricultural products at the famous weekend fair on the campus of Rozelle elementary school, many young people followed their parents to attend. "It's very special, I will tell you in class" is the comment of 03 ladies aged 1-4 when invited to eat dragon fruit by the Head of the Trade Office Nguyen Phu Hoa. The honorable event also had the presence of the Consul General. The Consul General attended the event and joined hands in product marketing.
Head of Trade Office Nguyen Phu Hoa invites children to try dragon fruit, from here your childhood memory will have a beautiful fruit that is Vietnamese dragon fruit.
The growth rate speaks to the value of Vietnamese dragon fruit
Australia is also a country that grows dragon fruit and this year is an extremely challenging year for fresh agricultural products to be imported into Australia due to the longer travel time, delays, etc. However, thanks to many joint efforts, including strong promotional activities of the Trade Office in 2020 and continuously in 2021 (from 2021 to now, there have been 03 dragon fruit marketing activities in Australia), export turnover of Vietnamese dragon fruit to Australia increased. strong growth of nearly 85% compared to 6 months of the same period.
Currently, although waiting for the latest statistics, but with "red color covering many supermarkets", surely Vietnamese dragon fruit will have a great year of success in Australia. Proudly, Vietnamese dragon fruit is affirming its quality and value in Australia, an agricultural powerhouse, with biosafety standards among the strictest in the world.
Source: Vietnam Trade Office in Australia
