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In two days, August 30-31, 2021, the Ministry of Industry and Trade (Trade Promotion Agency, Vietnam's Trade Offices abroad) with the coordination of the Departments of Industry and Trade of Long An and Binh Thuan provinces held a conference. Online trading of Vietnamese dragon fruit with potential export markets in 2021.
The event belongs to the National Program on Trade Promotion in 2021, in order to support fresh dragon fruit and products from Vietnamese dragon fruit to successfully access and exploit potential markets in the world.
Main export items
Speaking at the conference, Mr. Vu Ba Phu, Director of the Trade Promotion Department, said that in Vietnam, dragon fruit is classified as a key export fruit and is often in the group of billion-dollar export products of Vietnam. over the years.
The main export markets of Vietnamese dragon fruit are China (accounting for more than 80%), Thailand and Indonesia. Besides, Vietnamese dragon fruit has also been exported to many other countries such as India, Australia, New Zealand, Japan, the European Union and Chile.
Over the past time, Vietnamese dragon fruit has occupied a significant export market share in market areas such as Asia, Europe and the US, and is known and consumed by many Europeans and Asian Americans. However, in recent years, Vietnamese dragon fruit is facing increasing competition with some other suppliers from Taiwan, Thailand, Malaysia...
In addition to fresh dragon fruit, Vietnam also has dried dragon fruit, dried dragon fruit, syrup juice, dragon fruit snack, dragon fruit wine, dragon fruit ice cream, dragon fruit cake, dragon fruit bread... Some products Processed dragon fruit products have been exported.
“The diversification of value-added products from dragon fruits of localities and businesses is considered the right direction to diversify consumption channels, reduce seasonal pressure, develop markets and product brands. .” Mr. Vu Ba Phu affirmed.
About the potential of Long An dragon fruit, Mr. Nguyen Tuan Thanh, Director of the Department of Industry and Trade of Long An province, said that the province's annual output of dragon fruit is about 330,000 tons. Long An has been implementing many solutions to build and develop a sustainable dragon fruit area, in the direction of high-tech agricultural production, providing year-round orders.
In addition to the traditional dragon fruit with red skin and white flesh, Long An province also has a main product, which is red flesh dragon fruit. Besides, the province has also developed many varieties of purple-pink dragon fruit, yellow-skinned dragon fruit, beautiful white flesh with high nutritional content.
According to Mr. Nguyen Tuan Thanh, Chau Thanh dragon fruit of Long An has been granted a certificate of geographical indication registration by the National Office of Intellectual Property. Tam Vu dragon fruit trademark is also protected in 5 countries: USA, France, Japan, Singapore and China.
The Long An Dragon Fruit Association has more than 100 members who are enterprises and cooperatives in the provinces of Long An and Tien Giang, with warehouse and preliminary processing capabilities that can be exported in large quantities.
In particular, Long An has a fruit processing factory with steam hot technology (VHT) with a capacity of 12,000 tons/year and is eligible for packaging for export to a number of markets with high quality requirements.
On the side of Binh Thuan province, Mr. Bien Tan Tai, Deputy Director of Binh Thuan Department of Industry and Trade also said that up to now, the area of dragon fruit growing in the whole province has reached 33,750 hectares, of which, the area of dragon fruit certified by VietGAP has reached 11 .936 ha, GlobalGAP reached 517 ha, with an average output of 650,000 tons of fruit/year. The whole province has about 240 establishments purchasing, preliminarily processing and packing dragon fruits and 6 dragon fruit processing facilities (dragon fruit wine, dried dragon fruit, dried dragon fruit...).
Focus on exploiting advantages
According to Mr. Vu Ba Phu, In the current context, a number of dragon fruit growing provinces in the South Central and Southern regions are being negatively affected by the Covid-19 epidemic, making production, harvesting and consumption activities much higher. Agricultural products, including dragon fruit, face difficulties. The main export market is China, which tightens quarantine for many items, including dragon fruit or closes borders at a few border gates in a certain period of time, logistics activities have a sudden increase in costs. The variable also adds to the inadequacies for dragon fruit exports.
However, the demand for Vietnamese dragon fruit in foreign markets continues to increase. Through a series of online trade events in the field of agricultural products and food organized by the Trade Promotion Department in collaboration with overseas Vietnamese Trade Offices and related agencies over the past time, it has been shown that many retailers Foreign importers are interested in developing the supply of high quality dragon fruit from Vietnam.
In order to continue to support Vietnamese dragon fruit to expand its market share in the world, Mr. Vu Ba Phu committed, Trade Promotion Department always strives to accompany localities and enterprises producing and supplying Vietnamese dragon fruit products in the future. brand promotion activities, market development promotion for Vietnamese dragon fruit products, coordinate with overseas Vietnamese Trade Offices to seek and connect prospective import customers for businesses.
On the side of the Trade Office, Mr. Nguyen Phu Hoa, Commercial Counselor, Vietnam Trade Office in Australia said that this unit has had many programs to support businesses in marketing and advertising dragon fruits in the Australian market. Up to now, on the shelves of many supermarkets in Australia, dragon fruit and products made from dragon fruit of Vietnam have been sold.
At this point, along with continuing marketing and promoting Vietnamese dragon fruit to Asian consumers, the Trade Office will also promote marketing and promotion of this product to Western consumers in Australia to further expand. market for Vietnamese dragon fruit.
Along with the aggressive help of trade promotion agencies, the local side, growers and businesses also need to pay attention to producing products in accordance with the requirements of the mayor.
Mr. Ta Duc Minh, Trade Counselor, Vietnam Trade Office in Japan shared with enterprises processing and exporting Vietnamese dragon fruit to the Japanese market.
According to Mr. Ta Duc Minh, Japanese consumers consider dragon fruit to be a nutritious, fiber-rich fruit that brings beautiful and smooth skin. They often eat dragon fruit in a salad style, mixed with cereals, or eaten directly.
Products processed from dragon fruit such as bottled dragon fruit juice, dried dragon fruit, dragon fruit candy, etc., should be more diverse in design, taste, and quality to suit consumer tastes in Japan. .
In addition, Mr. Ta Duc Minh also recommended that Vietnamese businesses should take advantage of tax incentives from FTAs to which Vietnam and Japan are members such as VJEPA, AJCEP, CPTPP...; implementing synchronous linkage from the stages of cultivation, processing, preservation, transportation and export to ensure the freshness and quality of products, maintaining the brand and the market.
Businesses also need to ensure price and quantity stability of their products since Japanese consumers are sensitive to constantly changing product prices.
On the other hand, enterprises should also focus on investing in research and application of post-harvest technology and techniques to improve the quality and diversity of product types and designs, thereby meeting the unique tastes of each individual. different customer groups.
Within the framework of the Conference, the Trade Promotion Agency cooperated with the Vietnamese Trade Offices abroad to organize online trading sessions, creating conditions for Vietnamese dragon fruit enterprises to promote and introduce a variety of products. Vietnamese dragon fruit products to potential customers from Australia, India, China, Japan, Europe, etc...
Source: Trade Promotion Bureau
