Growtech | Exhibition 2026

Used to selling to traders, farmers have difficulty selling in the digital environment

2021-08-18 - 5 years ago

Putting agricultural products on the e-commerce platform has been replicated with many products, in many provinces and cities across the country. But for farmers, selling online is not easy even though they are good at production, but the technology is not yet available.
The above comment was made at the online conference to disseminate and guide the implementation of Decision 1034/QD-BTTTT dated July 21, 2021 on putting agricultural production households on the e-commerce platform, promoting the digital economy. rural agriculture.

HUNDREDS OF TONS OF AGRICULTURAL PRODUCTS HAVE BEEN CONSUMED


Nguyen Thi Minh Huyen, Deputy Director of the Department of E-commerce and Digital Economy (Ministry of Industry and Trade), said that promoting the consumption of agricultural products in the domestic market is very important in the context of the Covid-19 epidemic. 19 is going on very complicated now.

Therefore, since the epidemic showed signs of outbreak again in early July 2021, the Ministry of Industry and Trade has coordinated with relevant ministries and sectors to implement many measures to ensure the circulation of goods. In which, there are agricultural products, especially fresh vegetables and fruits to serve farmers and consumers in provinces and regions that are implementing social distancing such as Ho Chi Minh City, southern provinces and cities. City. Hanoi…

With the construction of "National Vietnamese Online Store" on e-commerce platforms of Viettel Post - Voso and Sendo, thousands of businesses in cities and provinces such as Hanoi, Son La, Quang Ninh, Hung Yen, etc. Hai Duong, Ho Chi Minh City, Dong Thap, Soc Trang, Tien Giang, Tra Vinh, Ben Tre, Can Tho, Dong Nai, Lang Son... have access to the e-commerce platform.

Currently, there are hundreds of carefully selected agricultural products put on "Vietnam Online Store" such as Soc Trang purple onion, Vinh Long purple sweet potato, Ben Tre green-skinned grapefruit, Ri6 Tra Vinh durian, Hai lychee Duong, Bac Giang, Dak Nong avocado, Son La mango, Hung Yen longan... and coming soon, other products such as Ben Tre canoe longan, Lang Son Na Chi Lang Son, Phuc Trach pomelo...

According to the Department of E-commerce and Digital Economy, hundreds of tons of agricultural and food products and OCOP products have been supported for consumption through e-commerce channels.

As for the program to support Bac Giang lychee consumption, according to general statistics, over 9,000 tons of Bac Giang lychees have been consumed with nearly 1 million orders on 06 participating e-commerce platforms.

The program "E-commerce applications to support the consumption of products in Dong Thap province" has supported more than 500 products of more than 100 businesses in Dong Thap province to be distributed on the Voso e-commerce platform. vn and PostMart.vn.

SUPPORT FARMERS SALES SKILLS


However, according to Ms. Huyen, the actual implementation in localities has faced many difficulties in recent years, especially due to the long-standing traditional business and production habits of farmers.

As one of the first provinces to implement the 1034 Plan, Lang Son has initially achieved positive results. Many households have pioneered in expanding their businesses on digital platforms. As of August 10, Lang Son has created 4,445 stalls, the number of e-wallets - electronic payment accounts is 2,971, the number of orders is 2,759, 3,500 types of products, the total revenue is 518,966,000 VND.

In order to sell goods on e-commerce platforms more effectively, Mr. Nguyen Khac Lich, Director of the Department of Information & Information of Lang Son province, said that e-commerce platforms need to upgrade technology to be more suitable for customers. actual situation in the province, developing digital stores, electronic payment accounts, paying attention to branding for each household...

A representative of Hung Yen's Department of Information and Information said that more than 200 Hung Yen agricultural products have been listed on the e-commerce floor, including 55 OCOP products of the province. However, Hung Yen is facing some difficulties such as farmers' habits are mainly trading through traders, so selling skills through e-commerce platforms are still limited.

Therefore, the representative of the Hung Yen Department of Information and Information suggested that e-commerce platforms need to arrange on-site support forces to guide farmers in skills such as registering accounts, bringing products to farmers. products on the e-commerce platform.

Besides, coordinating with the Departments of Industry and Trade, the Department of Information & Information, the Department of Agriculture and Rural Development in training skills, guiding people on how to sell and promote products to people in the region. country and abroad through the digital environment.

Hung Yen province also asked the exchanges to actively coordinate with relevant departments to make a list of households and cooperatives whose products meet the consumption standards, survey the characteristics of local products, thereby reaching a consensus. packing and circulation plans.

A representative of the Department of Information and Communications of Dak Lak province expressed interest in the payment environment for farmers to ensure their safety. Due to the specificity of the province, farmers in remote areas, the percentage of people using smartphones is very low, so it will be very difficult to make online payments.

In addition, localities proposed the Ministry of Information and Communications and functional agencies to take measures to solve the situation of disruption in transportation to buyers for key markets that are implementing social distancing.

According to VNeconomy



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