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Vietnam is currently an important market for Facebook as it is the platform's largest revenue source in Southeast Asia...
According to Nikkei Asia, rural Vietnam is becoming a potential market for Facebook as more and more retailers use chat and video features to sell, while Facebook's advertising business is increasingly facing difficulties. difficult.
With revenue largely dependent on advertising, Facebook said rural Vietnamese are increasingly adapting to smartphone use, especially chat and video features.
FACEBOOK'S NO. 1 AD MARKET IN SE Asia
Sharing with Nikkei Asia, a Facebook representative said: Vietnam and Thailand lead the world in the use of chat function in online retail according to the number of messages exchanged between businesses and customers.
“This comes as a surprise to many of our colleagues in the US,” said Khoi Le, Facebook's business manager in Vietnam. If you come from the US and see things like that in Vietnam, it's quite fascinating."
According to a financial report published in January, Vietnam is now an important market for Facebook as it is the platform's largest source of revenue in Southeast Asia. Globally, "basically all of Facebook's profits" come from advertising.
Mr. Khoi Le said that the rural market is one of the goals in the next phase of Facebook in Vietnam. According to the General Statistics Office, in 2020, 62 million out of the total population of 92 million people in Vietnam live in rural areas. Facebook forecasts that in the period from 2020-2025, rural people's spending on fast-moving consumer goods will increase by 7% per year, compared with a 2% increase for urban residents.
The number of online video viewers in rural Vietnam has surpassed television viewers for the first time in 2020. According to Facebook's April report, the rate of online video viewing in rural areas reached 91%, while television viewing rates dropped to 86%. This report cited the results of a survey by the media investment company GroupM with 4,500 people in rural Vietnam.
"I also used to have the prejudice that perhaps rural people are not proficient in using the internet. However, the survey showed that 92% of rural Vietnamese households have a smartphone, which is used for gaming, shopping, and shopping. watching TV. They use it very well, using all the tools at hand.”
With Vietnamese users' growing video-watching habits, Facebook now identifies several key areas, including live streaming, TV shows on Facebook Watch, video clips on message boards, social media posts, and social media posts. from Instagram (owned by Facebook and stories videos (short videos that disappear on their own with custom time).
Mr. Khoi Le said that with online sales, these services will complement Facebook's chat function. Currently, Facebook's chat function brings many benefits to users, from automatic chat to answering questions directly during livestream.
“Facebook hopes these tools will help retailers stay connected with Facebook users, especially after Apple introduced a new policy in April that requires apps to be owned by their owners. iPhone owners to track their data.”
Source: VNeconomy
