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Many agricultural products with strengths of Son La province have been registered trademarks, building brands on the national market...
According to a report by the Son La Provincial People's Committee, this year, the weather is favorable, with an area of about 19,026 hectares of mango growing, the yield will be 65,223 tons with the harvest time from May to August. For longan fruit Currently, the planting area is 19,224 hectares, the output is estimated at 98,500 tons, the harvest time will take place from July to September.
Every year, Son La's mango, plum and longan products have entered the distribution chain of big supermarkets such as VinMart, Big C, Lotte... and are consumed in the provinces: Lang Son, Quang Ninh, Hai Room, Thanh Hoa... In particular, mangoes and longan have been exported to China, the US, Australia... However, this year, due to the complicated situation of the Covid-19 epidemic, it is expected that consumption will meet many difficulties.
"The local side determined that in addition to the export market, it is necessary to promote trade promotion for consumption in the domestic market. Son La has also developed plans and implemented specific solutions such as: strengthen epidemic prevention and control, disinfect vehicles transporting agricultural products in and out of the province. People in the planting area and purchasing units also ensure epidemic prevention ... ", a representative of Son La Provincial People's Committee said. know.
In addition to traditional consumption channels, recently, Son La Provincial People's Committee, Trade Promotion Department, Shopee e-commerce platform, Vietnam Post Corporation (Postmark e-commerce platform) signed an agreement cooperate to support bringing agricultural products and other typical local products on the e-commerce platform.
Accordingly, Son La plums and Yen Chau round mangoes are also officially listed on the Shopee e-commerce platform and distributed in Hanoi and Ho Chi Minh City markets. Ho Chi Minh. The products listed on the e-commerce floor are supported by the Director of the Trade Promotion Department with product traceability, labeling, and ensuring transparency of product information.
Son La round mangoes are labeled, ensuring transparency of product information.
Vu Ba Phu, Director of the Trade Promotion Department (Ministry of Industry and Trade), said that in the context of the complicated development of the Covid-19 epidemic, promoting sales on e-commerce channels is very important. The Ministry of Industry and Trade has promoted this channel to support localities with the participation of many e-commerce platforms.
However, for Son La, Mr. Phu said that the form of online sales via livestream is considered more appropriate and effective than e-commerce. “Selling on the e-commerce channel will involve packaging, preservation, and post-harvest branding... Meanwhile, in Son La, mainly farms and cooperatives are weak at this stage. Online sales via livestream will be suitable for farmers' conditions," said Mr. Phu.
Plum plum is the next agricultural product of Son La to be listed on the e-commerce platform.
In the near future, the Trade Promotion Department will coordinate with Son La's departments and agencies to support cooperatives, farm owners, etc. to promote distribution via livestream channel on digital platforms. This is a new activity of the Trade Promotion Department to help the focal points of Son La agricultural product suppliers to quickly and effectively approach the consumer market according to new trends.
With the products put on the booth, to ensure the quality management and transparent product information, the Department is step by step guiding businesses on product traceability, ensuring the right product. and enough information to reach consumers.
The Trade Promotion Department developed a traceability system, step by step guiding farmers to enter data into the farming diary. QR codes are attached at the entrance gate, periodically caring, pruning, fertilizing, spraying pesticides are inputted by cooperatives and farming households, serving product traceability activities.
