Farmers can actively output for agricultural products through online channels

Due to the impact of the COVID-19 epidemic, Vietnam's agricultural exports were deadlocked, the major export markets of China, the EU, the US froze plus the double impact of drought, accompanied by saline intrusion. , floods, storms and floods, Vietnam's agriculture witnessed farmers losing crops, businesses going bankrupt and a series of difficulties. In that context, digital transformation is an effective solution for the future of Vietnamese agriculture.

 Tran Quoc Ky expert (black vest) participates in consulting on digital transformation in agriculture in Vinh Long

The Prime Minister has approved the National Digital Transformation Program to 2025, with an orientation to 2030; in which, stating 8 priority areas for digital transformation; including agriculture.

In the difficult context, the production value of the whole industry in 2020 is expected to increase by 2.75% compared to 2019, the export turnover is about 41.2 billion USD.

In order to ensure that the agricultural sector meets business targets, the top priorities now are to develop high-tech agriculture in the direction of focusing on smart agriculture, precision agriculture, and increase the share of industrial agriculture. digital technology in the economy. The application of digital technology to automate production and business processes; management, monitoring of origin, supply chain of products, ensuring fast, transparent, accurate, food safety and hygiene ... should be focused.

Implementing digital transformation in agriculture must be based on data, which means focusing on building big data systems of the industry such as land, crops, livestock, fisheries ...

Participating in consulting digital transformation for Vietnamese agriculture, expert Tran Quoc Ky, General Director of Gigan Company, said that it is important to be proactive in output for agricultural products.

In the past, farmers often depended on traders. Agricultural products are often brought to the market for sale if traders do not buy them, or give them to neighbors. At present, farmers can create a new plan on their own to be more active in finding output for agricultural products online, by taking photos or videos of products and then posting information. social networks or e-commerce platforms for sale. Agricultural product associations or exchanges also help to reach many traders and customers who have demand on online channels.

This is a sales channel that helps farmers and farmers have more opportunities to choose traders to buy better, thoroughly commercialize the source of agricultural produce and sell at better prices because intermediary activities are reduced . In addition, the online environment has a lot of useful information to help farmers quickly and promptly grasp tastes, consumer trends, or technology to improve the quality of finished products and optimize. costs of cultivation and production.

Farmers in the 4.0 era need many differences. More specifically, according to experts, to start an online business in the simplest way requires many factors. Product quality is not enough. In addition to delicious, clean, products must also be beautiful with packaging and labeling. This will help increase the confidence of consumers as well as traders.

Next, on the online environment, buyers can only watch the content, so farmers need to know how to take pictures and record videos with the best equipment that the farmer can, so that they can be most obvious. , be honest about the product and then upload it to the internet

Finally, farmers must regularly post, update information on new products, or often respond to customers who order to answer information or deliver goods, update knowledge, and experience. new online sales experience. 

On the other hand, digital transformation in agriculture requires close coordination between local government and farming households.

Specifically, localities need to organize a specialized unit of Digital Transformation with practical activities to promote support for businesses and farmer households in accessing technology, creating maximum legal conditions. and guide relevant laws to build a healthy online business environment, so that businesses and farmer households can facilitate the transformation of business models in the digital environment. Along with that, finding and rewarding the typical argument transfer model "real real people" for farmers to replicate.

In addition, localities need to organize seminars around digital transformation, online marketing technology or create the best conditions to mobilize and attract businesses, prestigious organizations or professionals. experts in the fields of technology, marketing, online business ... to go back to the locality to deploy technical and professional training activities to support knowledge and technology for farmers to quickly access the operation. number converter.

From the farmers' side, they need to be proactive in using information technology, actively seek and learn methods that are useful for digital conversion such as: downloading fertilizer application instructions for planting crops, joining agricultural communities to update knowledge and exchange, find out how effective online selling methods to apply or test for the product or production model that households Others are. In the end, it is necessary to regularly do, regularly update and improve learning, and often try new methods.

Source:https://vietnamfinance.vn/